Content marketing is
a form of marketing focused on creating, publishing, and distributing content
for a targeted online audience.
Now how do you define great content?
After all, that’s the point of content creation for us, the
You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.
If you’re looking to bring more eyeballs to your website and, subsequently, more sales through effective content marketing, continue reading.
A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies.
Your customers don’t care about you, your products, your services… they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.
What travel, food,
or fashion brand can exist today without a vibrant Instagram page, videos, and
a few influencer campaigns?
Software companies have become tech teachers with how-to videos and eBooks. Even the financial industry has come up with apps, online knowledge centers, and other tools to help both individuals and business customers better meet their financial goals and to do it with a level of transparency and convenience that was unheard of 15 years ago.
CONTENT MARKETING IS TOO VALUABLE FOR BOTH CONSUMERS AND BRANDS TO EVER GO AWAY
The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.
Through offering value and meaning, and through
giving people an entire ecosystem to tap into for information, guidance, and
human connection, content marketing has formed a bridge that consumers want to
walk across in order to connect with the brands they like.
There’s no going back.
But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.
And (no surprises here), consumers like it.
Have a plan.
This may seem like a no-brainer, but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent.
Know what your company’s overall objective is for the content, know what the purpose of each kind of content will be and its value to readers. After researching your target audiences, you’ll have a clearer picture of what content to write, the tone of the content, and when and where it should be posted.
When distributing content, different platforms require different frequency of posting. Twitter, for instance, requires multiple posts a day while with Facebook, you can get away with once a day. Building an editorial content calendar will be an important part of this pre-content plan.
Know when and where to post.
can write the best blog post of your life, but if it is posted on a site or
social media platform your audience doesn’t use or at a time when most of your
audience is offline, it will likely disappear into the noise and information of
social media manager should know, for instance, that most of your company’s
Facebook fans are online Friday afternoons from 2-4pm. If your company doesn’t
have a dedicated social media manager or department, most website and social
media analytics tools will have a feature where you can see the most and least
popular times people visit your site and social media channels and where people
are coming from to get your site.
Knowing your audience will also give you an idea as to what websites and industry/business blogs they regularly visit and what social media channels they utilize to engage with each other on.
Quality over Quantity.
It can be tempting to continuously pump out content. Your audience, however, doesn’t want more content, they want quality content that is interesting, valuable and informative.
to your site come because they trust you and believe you’ll answer their
question or address their concerns. An abundance of low-quality content will
only take up space and viewers won’t bother reading it.
Nobody doesn’t want their content not read. High-quality posts will get more attention, engagement, and shares which should be the goals of a solid content strategy.
Mix up content.
are many ways you can share content online. Text is the most popular and most
expected form of content, but there are a lot of things you can do with images
Video is becoming a popular content medium that companies are starting to utilize more. By having a variety of content, you increase your company’s chances of reaching more people in your diverse target audiences.
What type of content gives you the most traffic? Again, you can use an analytics program to determine which type and subject of content get the most attention.
Does your audience love “how-to” articles, inspirational stories, videos? Focus on producing content that is drawing the most eyeballs. Don’t forget to still vary the content.
Optimize your content.
previous point brought up, it would be amiss to not discuss using keywords to
optimize your company’s content.
like other aspects of internet marketing, is enhanced when it is correctly
optimized for search engines. To make your content more effective, try to
target one or two keywords in a piece of content.
For text content, this is easy to do. For images and videos, however, more work is involved. For posts with videos and images, use keywords in the title, headings, and topic introduction or summary. Keywords should also be inserted into the ALT tags, file names, and meta descriptions.
Make your headlines irresistible and helpful.
High-performing content starts with a high-powered, irresistible
headline that makes people want to read more.
You may have read about formulas and tools to help you craft headlines proven to perform better. But what about your headline’s usefulness factor?
Does your headline accurately describe the content piece and let
readers know what they’re in for if they keep reading? Or does your headline use sneaky click bait tactics
to mislead readers?
Does your headline set up realistic expectations for the
content? Or does it ultimately let your
Your content should build trust with the reader, but you can’t
do that if you start with a headline that stretches the truth or neglects
Use powerful wording to create irresistible headlines. Use formulas and tools to help you craft them, but don’t oversell your content or mislead people about the value it provides.
Include relevant, interesting images to illustrate your points.
The power of images in your content should be blatantly obvious, given that we’re a visually oriented society.
BuzzSumo analyzed over 1 million articles to see how many images were shared. Then it looked at the top shared ones to find telling trends.
images that add context and illustrate your points. This not only makes your
content more interesting, but also increases the chances that your readers will
If your readers
can’t figure out why they should care within the first paragraph or two, they
won’t. They’ll bounce from the page.
After you get their attention, tell them the topic, why they should care, and the main point you’re proving or explaining in the content.
Create an clickable CTA.
Of course, you can’t get readers to act unless you give them an opportunity. It should come in the form of a call to action – a link in your content that directs readers on what to do after they’re done reading.
a compelling, clickable CTA does a lot of work for a high-performing content piece. It’s the final push to get your readers to take that desirable action, so you need to make sure it counts.
Put all the puzzle pieces together.
High-performing content doesn’t have one or two standout
factors. Instead, it has many pieces that each contribute to its success –
shares, conversions, sign-ups, or some other desirable reader action.
Think of it this way:
The first part grabs readers, the second keeps them on the page,
and the third nurtures them, warming them up for the desirable CTA.
You need each piece to inspire action and get results. Once you have all of them in place, your content should perform better than you ever dreamed.
ever feel a little behind in your Instagram knowledge?
can probably get around and do the basics just fine. However, when you look at
everybody else around you, they seem way more advanced.
It’s nothing to be ashamed of. Social media platforms are always changing and can be difficult to navigate even for experienced users. Don’t let that discourage you, though. It’s never too late to learn and improve.
want to step up your Instagram game, here are 22 tips, tricks, hacks and
features that will help take you to the next level.
Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from 2016. Compare that, for example, to 24% on Twitter.
folks don’t just use Instagram casually, as 38% of them use it several times
for those who have never used the platform before, or those who just want to
take their usage to the next level, Instagram has some lesser-known tricks,
settings, hacks, search options, and comment features you should know about.
That’s why we set out to find them and list them all in one place.
Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the e-commerce industry, or an individual who’s just looking to use Instagram in the best ways possible, here are tips and features here for you.
1. Create Rainbow Text in Stories
multi-colored text in an Instagram Story isn’t a secret. Select the type tool,
type all the characters out in your word or phrase, then select each letter one
by one and change its color. However, making rainbow text is much easier than
To do it fast, type in the text, then highlight all of it. Next, use one thumb to press-and-hold on a color option close to the right of the left side until the gradient tool appears. Then, take your other thumb and press-and-hold on one of the end cursors of the selected text. Slowly slide both thumbs away to make individual characters change colors automatically.
2. Prevent Users from Knowing When You’re Online
When a user looks at their Direct messages or the “Send To” screen when sharing a story, they see a list of users, some of which have an “Active now” status or the time they were last active on Instagram. When currently active, there will also be a green dot to help make those users stand out.
If you don’t want others knowing when you’re using Instagram, tap the three-lined menu on your profile, then “Settings.” On Android, tap “Activity Status” under Privacy and Security. For iOS, select “Privacy and Security,” then “Activity Status.” Toggle it off to finish up. Doing this will also prevent you from seeing when other users are using Instagram, so keep that in mind.
3. Create Solid Color Backgrounds in Stories
Instagram’s “Type” option in Stories lets you write text over colorful gradient backgrounds, but there are zero options for solid color backgrounds. However, there’s a way around its limitation.
Upload any photo or video to the Story Editor, open the drawing tools, and select the market. Then, select a color from either the color picker tool or the color options that appear at the bottom. Once color is selected, press down on the picture or video for a few seconds, and the screen will fill with whatever color you chose.
4. Create Translucent Colored Overlays in Stories
also make a semi-transparent overlay over any image or video in your story by
doing almost the exact same thing as the solid color background tip above.
In the drawing tools, choose the highlighter tool, then select a color from either the color picker tool or the color options that appear at the bottom. Once color is selected, press down on the picture or video for a few seconds, and the screen will show the color over top the media at about 75% opacity.
5. Share Your Archived Stories
Unless you disable this feature, all of the content from your Instagram Stories are saved into an archive on your account. If you want to access and re-share these photos and videos, you can easily do so. Open your profile, then tap on the archive icon (the reverse-clock button), then make sure “Stories Archie” or “Stories” is selected on Android or iOS, respectively. Here you can watch your archived Stories, download them to your device, share them again, or use them to create Highlights.
6. Remove old posts from your profile without deleting them
This is possible thanks to Instagram’s archive feature.
How to do it:
Tap the three dots at the top of the post you want to remove.
Tap the Archive icon in the top right corner of your profile to review all archived posts.
If you want to restore content to your public profile, simply tap Show on Profile at any time and it’ll show up in its original spot.
7. Organize Saved Posts in Collections
If you’ve ever wanted to group your favorite posts by a theme, then you should try making a collection.
First, to save other people’s images and put them in your collections, just tap the bookmark symbol under their post.
Now go to your profile. Above your photos should be a row of icons.
Tap the bookmark button on the far right.
Choose the Collections tab and tap the + icon at the top to create a new collection. After naming the collection, hit Next and select any saved images you want to be added to the collection. Hit Next one more time when you are finished.
8. Receive Notifications when others make New Posts
There are plenty of reasons to follow somebody on Instagram. The account you follow could be somebody who followed you first, a potential follower with shared interests, an important influencer or a rival brand you want to keep an eye on. To get notified whenever an account makes a new post, simply go to their profile and tap on the gear icon (or 3 dots if you’re on Android) at the top of the page. This will give you a list of options. Select Turn On Notifications, and you’re done. You can also access this feature from any post made by the account you want to follow. The same gear/3 dots should appear across from the account’s name at the top.
9. Edit Photos without posting them
Sometimes you don’t want to upload a photo yet, but still, want to have it edited in advance. You might also want to be able to post it across multiple social media platforms in addition to Instagram. There’s an easy way to use Instagram as a standalone photo editor. Before doing anything else, you should turn on the Save Original Photos option. This is located on your settings page, which you can access through your profile by clicking on the gear/3 dots. Following that, you need to enable airplane mode on your phone. Then proceed to create a new post and edit your photo. Airplane mode will disrupt the upload and cause an error after you hit Share. However, it will still save to the photo gallery on your phone. Now you can publish it whenever you feel like.
10. Hide extra Hashtags
If you want your content to get discovered on Instagram, you’re going to need to use hashtags. But too many hashtags can make your captions look like a busy mess. There are a few ways that you can avoid unnecessary clutter. One thing that you can do is use line breaks. Any text after 3 lines is hidden, and only viewable if somebody selects the More option. Another option is to leave hashtags out of your captions entirely. Instead, you can put them in a comment to your post.
11. Set up 2-Factor Authentication
You can never be too cautious when it comes to digital security. There’s always the threat that your account can be compromised by hackers trying to get around the system. If you ever want to add an extra layer of protection, you can enable 2-factor authentication. Tap the gear icon/3 dots on the top of your page to go to your Options page. Under Account, you should find Two-factor Authentication. Clicking on it will bring you to a page with a toggle labeled Require Security Code. Turning it on will bring up a text prompt telling you that Instagram will text your phone a security code every time you log on. If your Instagram isn’t already connected to a phone number, you will be asked to provide one.
12. Clean up your Search History
There’s no shame in wanting to wipe away your history. Some of us aren’t comfortable with our searches being saved permanently. Thankfully Instagram gives us the option to clear it. Click the Options icon on your profile and scroll down to Clear Search History. After tapping it, confirm that you are certain you want it erased. Now you have nothing to worry about!
13. Hide unwanted Tagged Photos
Being tagged in other users’ photos can be a great way to spread brand awareness. However, this isn’t always a positive thing. Occasionally you’ll find yourself tagged in content that you don’t want to be associated with. Don’t fret over it. You can hide these photos so that others can’t see them. If you want to hide all tagged photos, go to your profile. Below your bio is a row of icons. Click on the one that looks like a person on a box, to the left of the bookmark icon. This will bring you to your Photos of You section. Tap the settings icon in the upper right corner. You will be given the option to Hide Photos. This won’t remove the posts from the website, but it will keep them from appearing on your profile. If you still want tagged photos to show up on your profile, you can set it up so you approve each post individually. Go to the Photos of You section, click the settings icon and then choose Tagging Options. There you can select Add Manually.
14. View the activity of people you follow
Want to keep tabs on somebody and see what they’ve been doing?
Tap the heart icon at the bottom of your home page and you’ll be brought to your activity tab. Then switch it from You to Following at the top. There you will see the activity of everybody that you follow.
15. Embed Instagram Posts on WordPress
If you have a website that uses WordPress, you can embed Instagram posts in your pages. Open up the post in a browser window on your computer. There should be 3 dots in the lower right corner of the post. Click on this to bring up a set of options and choose Embed. There will be a button to press labeled Copy Embed Code, and also a check-mark box if you want to include captions. After that, all you need to do is paste the code directly into the desired WordPress post.
16. Share a Story to your Main Feed
Feeling particularly proud of a Story? Why not post it to your main profile too, so everybody can check it out?
Open the story and click on the 3 dots in the lower right corner. Select the Share as Post option. You’ll then be able to edit, caption and publish it like you would any regular post.
17. Add special Fonts to your Bio
Here’s an Instagram bio hack that can truly make your profile stand out. You can already add emojis to the bio beneath your profile photo, but your keyboard limits your creativity right there. Using a couple of basic third-party websites, you can copy over some more special fonts not often found in the Instagram community. Here’s how.
Add a new font to your Instagram bio via your mobile device using a website like LingoJam. Open the site on your phone, type your desired bio text in the lefthand text box, and you’ll see the same bio text in different typefaces appear on the right.
Carry your chosen font over to your Instagram bio by tapping it and selecting “Copy.” Then, open your Instagram app, navigate to your profile, select “Edit Profile,” tap the “Bio” section and paste your chosen font into the empty field.
18. Add Special Characters to your Bio
Not only can you customize your bio with a special font, but you can also add atypical characters that distinguish you or your brand — but that you wouldn’t find on your smartphone’s normal keyboard. These include §, †, or even ™ if your Instagram name features a trademarked product name.
Using your mobile device, install a free mobile app like Character Pad, which catalogs nearly every character and symbol you might need but won’t find in the 26-letter English alphabet.
Open the app and find the character you want to add to your Instagram bio. In Character Pad, you’ll simply double-tap the picture of your chosen symbol to paste it into a text box, as shown below. Then, copy this character to your phone’s clipboard.
Once you have your symbol copied to your clipboard, open Instagram, navigate to your bio, and tap “Edit Profile.”
Hold down your finger on the field of your bio you want to insert your special character until “Paste” appears as an option. Tap “Paste” and you’ll be all set.
19. Optimize your Instagram bio to appear in the Explore Tab
Your friends, family, and coworkers might be your first group of Instagram followers, but growing your audience takes more than the people who already know you. One key way to do this is to get your profile to appear in Instagram’s Explore page.
The Explore page, accessible using the magnifying glass icon shown above, is a browsing page that sorts the entire Instagram community by topic and keyword. These include “Fitness,” “Style,” “Science,” and more. Hashtagging your posts with these words can expose your content to the people browsing these topics, but you can also use them in your Instagram name and bio to promote your profile. If Jane Doe is a marketing consultant, for example, she might want to make her Instagram name “Jane Doe Marketing,” rather than simply “Jane Doe.” Then, in her bio, she can include all of her specialties, such as “SEO,” “blogging,” “email marketing,” etc.
20. Look through pictures without accidentally liking them
It’s pretty easy to learn how to like something on Instagram — so easy, in fact, that people do it accidentally: It’s just a quick double tap of the photo once you’ve entered its full view. The thing is, it’s so easy to do quickly by mistake. So, here’s a quick Instagram cheat for you: To look through someone’s photos without “double-tap paranoia,” scroll through Instagram feeds with your phone set to airplane mode. Without internet access, you won’t be able to Like a photo, even if you accidentally double-tap it. The pictures won’t load in the first place if you start on airplane mode, though. You’ll have to go to the feed first to load the posts, then turn on airplane mode, then start scrolling. When you reach the end of the first rows of posts and want to load more, simply turn airplane mode off, let more load, and then turn it on again. Cumbersome? Maybe a little, but it could be worth the paranoia mitigation.
21. Browse Posts near your Current Location
One fun thing you can do on Instagram is to browse photos and videos from a specific location, or taken near your current location. I like to do that when I’m planning a trip somewhere, or want to check out a new restaurant and scroll through the pictures taken there. Tap the magnifying glass icon at the bottom of your home screen, which will bring you to the general search page. When you click into the search bar at the top, four tabs will appear. Choose “Places,”. Tap the search bar, and select “Near Current Location.”
22. Pin your Instagram post to Pinterest
Instagram doesn’t have a natural integration with many social networks (except Facebook, its parent company) for publishing Instagram posts to other social accounts.
But with respect to Pinterest, image-loving platforms stick together. Here’s a backdoor way to Pin your latest Instagram Story to Pinterest:
On the Instagram mobile app, tap a post to view it in full, then tap the three dots to the top-right of the image. Select “Copy Share URL” to attach the picture’s link to your clipboard.
Open the Pinterest mobile app — or download it; you’ll need it for this step — and navigate to your profile page. If you have the latest version of Pinterest downloaded, it might ask you as soon as you open the app if you’d like to produce the image from your clipboard. If not, select the “+” icon to the top right to add a new pin, and you’ll see a menu of options where you can add your “Copied Link” to a new Pin or board on your profile.
I might be biased, but Instagram is one of the most fun (and visually appealing) social apps around. And now, with these tricks, you can use it to an even fuller extent. Plus, many of these features can help to enhance your brand’s presence on Instagram. Now, you know how to use the app more efficiently, to make sure you’re only tagged in photos you want to appear on your profile and have even more ways to engage with the people by whom you’d like to be discovered. Also, do let us know in the comment section if we have missed some trick that you know about. 😉
It is very difficult to imagine how any business could operate during this time without the use of the internet. The development of the internet has significantly altered the day to day operations of a business; including how they communicate with each other and their audience. Information can be easily transmitted to any destination in a matter of seconds.
The internet has become an essential tool for marketing and advertising. A business can present itself to customers with the use of a website or online advertisements. Many businesses now use the internet as a means of making customers aware of their current promotions. This can be very beneficial to businesses that are targeting a younger audience.
Importance of internet in the business world
You can understand the importance of the internet in business by the inventions of Digital Marketing, Internet banking, and e-commerce business models. The Internet is providing great benefits for business communication. The Internet is the easiest way for a business to connect with customer and clients.
The Internet gives more marketing options, benefits and platform for business than traditional methods.
Business owners can find tools for market research and data mining.
Application for business planning and product development.
Clients for products and services around the world.
Tools to track business performance and growth.
Cloud storage tool to store business data and information.
Text, audio, and video conferencing tools for instant business communication.
Business automation applications to reduce human presence.
Online accounting and bookkeeping software and apps.
Social media networks to build relationships with important people and for character development.
Payment gateway and online payment system to accept and send money etc. by the use of the internet.
Customer support tools that are useful to build healthy relationships and improve brand awareness.
So, you can see from all of this is that
We live in a digital age when information is at our fingertips. Businesses worldwide are taking full advantage of this trend. Digital technologies such as social media, VoIP communication, artificial intelligence, and e-commerce allow companies to reach a global audience and improve the customer experience.
Internet helps businesses to grow, achieve goals and become successful in this competitive market. Marketing is important in business and in this case, the internet is the first and most important marketing tool business owners are looking for. The Internet provides great benefits for entrepreneurs to create a business infrastructure based on customer’s data and information.
Business success is impossible without the internet in this modern era. The Internet transformed education, communication, and methods of receiving and giving data.
A 21st Century entrepreneur understands the benefits of using the internet for business development and conducting daily business operations. He or She knows the importance of the internet in business, internet marketing, and customer data management. Following are the benefits business owners can get by executing internet application in business:
Internet marketing and advertising is the most accessed part of the internet by Businesses
Online promotion is a necessity for almost any business these days because the Internet plays an important role to advertise & market products and services around the world to get more customers. The Internet is important to communicate with customers about products and services. Business can reach a wider audience and geographical locations by the use of Google AdWords, Facebook ads, content marketing, YouTube video ads, etc.
Google, Facebook, and YouTube, such kind of business are surviving because of the revenue they are generating by providing internet advertising services for business. Business owners can get benefits by implementing paid and free internet marketing tools in their business to reach customers globally.
There are various top quality advertisement platforms on the internet that help in getting a loyal customer, build trust, and increase workplace productivity. Automation of repetitive marketing tasks and campaign tracking tools are really beneficial for the business to utilize.
Search Engine Optimization, content marketing, email marketing, search engine marketing, social media marketing, etc. are top quality marketing methods that provide great ROI, speed for cash flow and customers.
Internet is an essential tool for business to do product survey and testing
Business research is really important to get data related to target customers, trends in market, interest, and information about the competition. Internet helps a business to obtain data and analyses the information to create better and effective products, marketing plan before investing money in product development. Internet helps businesses to test and collect the data behind the idea of product and services.
For eCommerce or services business website, entrepreneurs can use best website analytics tools such as Google Analytics, Crazy Egg, and Kissinsights.com, etc. Business analysis on the internet helps to take the best product development and marketing decision.
Internet platforms helping business to sell products and services online
Selling online is the biggest benefits of the Internet for big and small businesses. Selling online is less costly with a high level of value marketing. The cost of setting up an online shop or eCommerce website is less expensive than a physical store. Internet helps business and eCommerce website to automate selling and transactions process.
The cost of maintaining and starting eCommerce store and selling online not only helps to sell but also business owners can track their best marketing and advertising efforts and channels. This will not only help to sell more but it also helps to sell the right product to target customers based on interest. Biggest examples of successful eCommerce utilization are Amazon.com, Alibaba.com, Flipkart, Paytm, etc. which are generating high revenues and profits at less cost.
Internet building business and customer relationships
Relationship with customers is really important for business success. Internet helps a business to connect with customer’s communication channels and build a strong network. Communication and interaction with customers are vital to any business. The internet has ensured that this can be easily achieved. Communication by Internet platforms helps a business to get new customers and retain existing customers. The right product for the right customers is not possible without communicating with clients or customers about the product and their problems. The website, Social Media Marketing, Administrative Support, Technical Support are few examples which are used by almost all the businesses today. 24/7 customer support on social media increasing the brand values is another example of effective business communication and relationship building programs. A customer wants quick information regarding their problems. So, it’s really important for businesses to improve how they track customer problems and provide solutions that build trust and an honest relationship with clients. Social Media, blog, forums are the tools which businesses can use to communicate effectively with customers. Communication and network building also help to implement innovative, creative and valuable marketing and advertising plans for the business.
You can use your website and social media pages to connect with prospects and market your products to those who are most likely to buy. With pay-per-click advertising, you can reach the right people at the right time and adapt your campaigns to the needs of your target audience.
Creating the right image is very important to any business
wishing to be a success. By having an effective website one can create the
perfect web existence. Many businesses now also use social networking as a
means of making themselves known to their target audience.
Digital marketing encompasses all marketing efforts that use an electronic device and the internet. Businesses leverage digital channels such as search engines, social media, email, and their website to connect with current and prospective customers.
In other words, digital marketing is any form of marketing that exists online.
Marketing has two branches: Organic and Inorganic, i.e., unpaid and paid.
WHAT IS ORGANIC DIGITAL MARKETING?
Organic marketing is the natural attraction and conversion of
interested and motivated people into new customers. It aims to bring in new
customers by being in the right spaces rather than paying for
Essentially the goal of organic marketing is to create
high-visibility and high-quality online content. This content then will be
found by people searching for the goods and services your company offers.
The value of this that it is natural.In this day and age, we have become incredibly immune to advertising. People see it everywhere. We have been trained to unconsciously identify and ignore advertising. However, organic marketing provides value-first content to people who want to consume it. When people are searching or browsing for information about your products and services you want to be there to provide exceptional content.
When it comes to digital marketing, natural isn’t exactly better, but it’s still pretty great. When you come by something interesting organically – for example, a new restaurant recommended by a friend – you tend to feel pretty favorable toward it.
With that said, implementing an organic marketing strategy won’t
boost your traffic overnight. In fact, in can take months or years to see the
kind of performance you’re looking for.
Once you’ve got that performance, however, you’ve got it for life. Effective organic marketing creates permanent traffic sources to your website. These sources can be pages and blog posts discoverable through search, unpaid guest posts on industry blogs, social media updates linking back to your website and more.
I can’t emphasize enough that organic growth takes time, especially if your business is new.A fresh blog post won’t have much weight behind it, but over time, your content pieces will build upon each other.
WHAT IS INORGANIC DIGITAL MARKETING?
Inorganic Marketing is a concept where marketers use paid mediums to promote products. Paid tools, links, paid marketing and promotional activities are considered Inorganic marketing. In Inorganic marketing, traffic is attracted by the use of social media, affiliate marketing, and paid advertising. With this, it is clear that inorganic traffic is generated using the paid promotions and is directed towards attracting a particular audience and customer.
This is the best way to gain the customers’ attention for the first time and gather huge online targeted traffic. The targeted audience is those who are likely to react to your post and in turn likely to generate sales for you.
With the above
evaluation of both Organic and Inorganic marketing, it is clear that Organic
Marketing is not a quick fix to establish your brand and grow across the globe
but it is also worth noting that never rely solely on the paid marketing
strategies. There has to be a balanced combination of Organic & Inorganic
Digital Marketing in order to achieve your goals.
72% OF PEOPLE HAVE CREATIVE INSIGHTS IN THE SHOWER.
Scott Barry Kaufman, a cognitive scientist and coauthor of
“Wired to Create” described a study he did showing that 72% of people
get creative ideas in the shower. According to Kaufman, creativity lies in that
space between the inner and outer worlds.
“You need to create that space in your life, and that’s often what happens when we go into the shower,” he said. “It’s one of those few moments when we’re not tied to our devices, so we have that extra space to find connections between ideas. “
Leo Widrich has explained the science of creativity on his Buffer
blog. Our brains give us our best ideas when:
A lot of dopamine is released in our brains. Triggers like exercising, listening to music, and, yes, taking a warm shower, contribute to increased dopamine flow.
We’re relaxed. When we have a relaxed state of mind, we’re more likely to turn attention inwards, able to make insightful connections. Being drunk and sleepy are also great for creativity.
We’re distracted. Distraction gives our brains a break so our subconscious can work on a problem more creatively.
2. TRYING NEW THINGS MAKES YOU MORE CREATIVE
You lack motivation when you are not challenged or you are way too
comfortable or you are not interested in what you are doing or you are just
unhappy and that brings us to this next point. If we are really going to change
our lives and the world we live in we have to be willing to feel uncomfortable.
When we try something new, such as learning a new skill, our
brains and bodies are challenged. Once stagnant or underused neurotransmitters
or muscles are put to use. New experiences trigger the release of dopamine,
motivating us, which in turn leads to the creation of new neurons and new
We can come up with more creative, new solutions to difficulties
we face in our lives and the world as it helps overcoming fear. It open us to
new ways of seeing and experiencing the world which can expand our awareness of
new ideas and inspiration.
Thus to feed your creativity, you have to step out and try new things. So, shake things up!
3. TRAUMA HAS HIDDEN CREATIVE PROPERTIES.
Some of the most admirable creative minds in modern history have
one thing in common: They experienced some kind of major loss or trauma that
had an impact on their artistic endeavors. Psychologists call this phenomenon
Our perspectives, priorities, and ways of thinking about things shift around profoundly after experiencing a great loss. Post-traumatic growth has been explored in hundreds of scientific studies, including a 2004 study in the Journal of Traumatic Stress showing that 70% of survivors experienced some kind of positive psychological change after a traumatic experience.
4. DAYDREAMING IS SURPRISINGLY GOOD FOR YOUR BRAIN.
Benefits of daydreaming includes enhanced memory, empathy,
increased creativity and problem solving ability. Daydreaming is actually a
measurable sign of creativity and intelligence.
It turns out your brain may just have too much capacity to stick to one thing at a time.
“People tend to think of mind wandering as something that’s bad,” explains study author Eric Schumacher, PhD, an associate professor of psychology at Georgia Tech. “You try to pay attention and you can’t.”
If your brain has a large capacity for a lot of ideas, the researchers say, your mind will wander when it’s performing a task that’s simply not challenging enough.
5. SOME OF THE BEST IDEAS ARE WIDELY REJECTED BEFORE THEY’RE ACCEPTED.
Many successful inventions endured plenty of public ridicule
before becoming wildly popular. And today we can’t live without them like light
bulbs, coffee, airplanes and fighter jets, umbrellas, personal computers, taxis
and the list can go on and on.
Well, you believe it or not but the discoveries like ‘The Earth is round’, ‘Earth revolves around the sun’, ‘Diseases are spread by germs’, were so fiercely resisted in their time that some of the researchers even lost their life while proving the same.“I do not believe the introduction of motor-cars will ever affect the riding of horses”, Mr. Scott-Montague, MP, in the United Kingdom in 1903.
“I do not believe the introduction of motor-cars will ever affect the riding of horses”, Mr. Scott-Montague, MP, in the United Kingdom in 1903.
“Who the hell wants to hear actors talk?”, H.M. Warner (Warner Brothers) before rejecting a proposal for movies with sound in 1927.
“Who the hell wants to copy a document on plain paper???!!!” Rejection letter in 1940 to Chester Carlson, inventor of the XEROX machine. In fact, over 20 companies rejected his “useless” idea between 1939 and 1944. Today, the Rank Xerox Corporation has an annual revenue in the range of one billion dollars.
“There is no reason anyone would want a computer in their home.” Ken Olsen (President, Chairman, and founder of Digital Equipment Corp) in 1977.
Creativeness and technology help each other a lot. Website designing is a creative work, but led by technology like WordPress, you can be creative without being stressed, because now you can develop a website without writing a single line of code. WordPress team over the last decade has developed into a giant with large communities supporting it.
[mks_pullquote align=”left” width=”300″ size=”24″ bg_color=”#000000″ txt_color=”#ffffff”]Now WordPress has announced a major release named “Gutenberg” which will change the way we develop website using it. WordPress Community is not prepared for it and few believe, it is not going to work and have suggested wordpress team to launch “Gutenberg” as a plugin and should not include it as a part of WordPress Core. WordPress team is not buying these arguments and has made their message loud and clear –“My way or Highway”.[/mks_pullquote]
WordPress 5.0 with a code name “Gutenberg”, which is after the name of Johannes Gutenberg. He was a German blacksmith, goldsmith, inventor, printer, and publisher who also invented revolutionary “Printing Press” in 1439.
It was supposed to be released this month, but has been postponed because of many obvious reasons. One of the reason is that it still has bugs and going through testing phase and another obvious reason is that WordPress community is very large and there are millions of user and developers who might get affected in a good way or bad way. WordPress team just want to ensure that nothing goes wrong.
What is Gutenberg?
Gutenberg is a new WordPress editor – you can even call it a page builder that will implement all the elements of web in the form of blocks and views. You will be able to create page layouts which are futuristic making them elegant and fast. That is the reason why WordPress team is calling it a “NextGen Editor”. They and many others who have full faith in WordPress are giving an argument that this change will take WordPress to the next level. WordPress team believes that new version of WordPress might impose small issues in the beginning but the entire team is ready to take that positively and will get resolved thus paving a way for more useful and futuristic WordPress 5.0.
[mks_pullquote align=”right” width=”300″ size=”24″ bg_color=”#004982″ txt_color=”#ffffff”]Websites have become a norm. More and more people are joining the online community to take their business to next level. Are you still Confused- Why you need to have a WebSite? Check out[/mks_pullquote]
There are millions of WordPress developers and users who fascinate the WordPress for many reasons. There is a still a huge number of WordPress users who have no option but to stick around WordPress, come what may at least for some more time before they can switch to something else.
The best part of WordPress is that it is open source, and there are tons of companies who’s bread and butter comes from the themes and plugins they develop for this CMS (Content Management System). These companies make money from the support they provide for these themes and plugins, because WordPress as part of software development lifecycle keeps on changing to handle changing requirements, bugs in the previous release or to address issues related to safety and securities.
These changes keep WordPress safe and secured, but force developers to adjust tune up update their themes and plugins. If themes and plugins are not updated as frequently as WordPress it might break your website or leave your website vulnerable to security and safety related threats.
Big Change spin speculations
Loyal WordPress users and developers
There are loyal developers who must have been working around to make sure their themes and plugins work well with WordPress 5.0, but you can’t say the same thing about all the themes and plugins. So there are good amount of chances that your theme or plugins might not behave the way they are suppose to.
That is why it is always suggested to use themes and plugins that are consistently updated and vendor provides a timely support. You can’t say the say the same thing for all the free themes and plugins but most of the premium themes and plugins come with dedicated support system.
If you own a wordpress website, you will find a link on a dashboard for “Gutenberg” available as a plugin for testing. You should install it to check how well it works with your current theme and plugins installed.
WordPress is based on community led development. Hence when you test this plugin and find some bug or issue you can drop a comment in the forum and can help WordPress developers to fix that bug before the final product gets released. Lots of people are testing and have participated in helping the developers, its because of that the release date has been postponed several to make sure when WordPress 5.0 is released it is free from errors and bugs.
Developers are using this plugin and documentation provided by WordPress team to update their themes and plugins while many developers are coming with new “Gutenberg” compatible themes to gain ground in the marketplace with the new release of WordPress.
Not happy about WordPress aka “Gutenberg”
There is another set of people who are not in favor of new release. They believe WordPress team is shifting away from the core principles it had started with. Few of the principles listed as part of their philosophy are:
Should Work out of the box
Designed for Majority
User First Approach
Clean, Lean and Mean
Should strive for simplicity
Those who are not happy with this big change have lot many other options available. There is a good news for those who want to stick around with WordPress only – Scott Bowler – Founder of Holly Social founded another way to handle the situation. He founded ClassicPress a solution for WordPress lovers. ClassiPress is a forked WordPress 4.9.8, which will now be maintained without “Gutenberg” by the WordPress Community who differs in opinion from WordPress team.
Joomla too just like WordPress is community based CMS and has several thousands of free plugins available. It is also a better multilingual platform. Downside is that Joomla is basically not as developer friendly, nor is it that user-friendly compared to WordPress.
Drupal is actually ideal for advanced websites. It is a RAD tool and will allows rapid prototyping. This feature helps to create a complex site in no time thus saving lots of time and efforts. Downside is that it is comparatively complex and not ideal for beginners. If you are looking for solution to blogging, it is certainly not as good as WordPress.
This tools is best suited for beginners. Again best for simple websites. Back-end along with overall looks are also functional and user-friendly. You might have to struggle to add Custom Content types or while you try to migrate to some other platforms.
What’s best about Squarespace is that there is no need to sign up for hosting or purchase a domain. Provides options that you will be able to create your own design, simply by drag and drop builder based on content blocks. Comes with beginner-friendly interface and has a nice collection of beautifully designed templates. Downside is that it is not suitable for e-Commerce sites and has expensive plans as compared to others.
By far there are less chances that WordPress will leave you unattended. It is also looking for loyal users who don’t walk away when they can participate by giving timely feedback and developers who can be a huge difference by being there when WordPress needs them. WordPress team feels they need to compete with other similar products and for that these changes are must. Make a fair choice, that is in your favor in long run.
Pinterest is an online pinboard app used for collecting visual pieces of multimedia. Users can interact with each other through liking, commenting, and ‘repinning’ each other’s stuff. Pinterest has become a highly visual medium that gives businesses a chance to engage customers with compelling images and attractive infographics that promote deals and new products.
The best part about Pinterest is that it is free to use and very versatile. It has emerged as an awesome tool for finding and organizing things to save them for later.
Now, I have used enough words like ‘pin’board and re’pin’ning, so what does the pin in ‘Pin’terest actually refers to?
A pin is nothing but a visual bookmark. So, Pinterest is a great app for “visual bookmarking”.
It was co-founded by Ben Silberman, Paul Sciarra and Evan Sharp who are relatively unknown mostly because of their press-shy nature. According to them, Pinterest is a visual discovery platform and NOT a social network.
HOW CAN IT HELP YOUR BLOG/ WEBSITE/ BUSINESS?
Pinterest offers a strong path to help you build your blog. You can use Pinterest to find content for your blog, grow your audience and increase your website traffic (Every traffic is not bad!).
You believe it or not, Pinterest has over 200 million active monthly users, performing 2 billion searches per month. Just have a look at these astounding facts that will make you believe there’s much more power behind using Pinterest than you think to drive traffic to your blog:
A pin is 100 times more shareable than your average tweet.
Each pin can get you up to 2 page visits and 6 page views.
E-commerce sites are too benefitted from pinning as each pin can generate 78 cents.
The life of a pin is one whole week while it is 24 minutes for Twitter and 90 minutes for Facebook.
WHEN IS EXACTLY AN IMAGE PINNABLE?
It should be 600×900 or longer.
It’s better if it is of professional quality.
It must be easy to read even on mobiles.
It should feature a text overlay which gives Pinners an idea of what the source article will give them.
It’s better if it includes lifestyle images because it allows the person to see themselves in your Pin.
It should be subtly branded with a small logo or website’s URL.
It is generally warm in tone, moderately bright, and do not feature faces.
I hope this article was helpful. Let us know what do you feel in the comments section.
Do you know what’s doodling? Yes, it’s exactly what you scribble on a paper absent-mindedly in a boring lecture or during a phone call or basically whenever you are lost in your own world. Since doodling involves your sub-conscious mind, it can really tell a lot about your personality or mood or thought- process. So, without wasting any more time, let’s know about you more.
Do you doodle
SQUARES, DIAMONDS AND OTHER GEOMETRIC FIGURES ?
Well, you my dear like to be in control. You have an opinionative personality with clearly defined goals and beliefs. You are stubborn but persistent and determinant. The only thing you need to worry about is you are very cautious and can become suspicious very easily so start taking things a little lightly.
If doodling butterflies is your second nature, let me tell you, you are a carefree child who doesn’t enjoy staying in one place. You also don’t like to be tied to difficult problems or responsibilities.
HOUSES AND BOXES ?
If you have a habit of doodling a neat and sophisticated house, you probably have a happy home life. If you tend to draw a clumsy looking house, you may have issues at home.
Generally, a person who likes to draw houses and boxes wants everything to be neat and in order. (I think my Mom doodles a lot of houses and boxes!)
FIGURES OF PEOPLE ?
If doodling people is your past time even the stick ones, you might have insecurity issues. You lack communication skills and always try to run away from some of your responsibilities.
Now, each kind of eye has a different meaning. If you doodle big eyes, chances are high that you have an outgoing personality. Closed eyes may point towards your refusal to look and appreciate what’s inside you. (Deep shit!)
FLOWERS, CLOUDS, and SUN ?
Well, drawing a cheerful scenery including flowers and sun indicate your content towards your life and how optimistic you are when it comes to your future. You probably are in good spirits while drawing this.
Particularly, people who draw flowers tend to be more sensitive and traditionalists at heart.
If you are finding yourself drawing chessboards here and there, then you must be stuck in a little unpleasant or simply an uncomfortable situation. You might be trying to find yourself or your mission in this life and must be doubtful regarding your future.
Generally, people who draw chessboards are also prone to mood swings. (Well, that’s me!)
BEEHIVE PATTERNS ?
You are a simple person who just wants peace and harmony from his/her life. You are a family person and wants to get settled.
You are a kind of person who lacks attention of friends or people around. You crave for a collective group or being part of a team or maybe you are just an introvert who mostly stays within himself.
Well congratulations, you are a hopeless optimistic. You naturally have a ‘Never give up’ attitude and want to be the center of attraction wherever you go. (Not bad!)
DOTTED LINES ?
You fall into that category of insecure and shy people but in spite of these issues, you are still very quiet and relaxed.