All you need to know about Content Marketing!

All you need to know about Content Marketing!

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted online audience.

Now how do you define great content?

After all, that’s the point of content creation for us, the marketers.

You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.

If you’re looking to bring more eyeballs to your website and, subsequently, more sales through effective content marketing, continue reading.

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies.

Your customers don’t care about you, your products, your services… they care about themselves, their wants and their needs.  Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Software companies have become tech teachers with how-to videos and eBooks. Even the financial industry has come up with apps, online knowledge centers, and other tools to help both individuals and business customers better meet their financial goals and to do it with a level of transparency and convenience that was unheard of 15 years ago.


The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.

Through offering value and meaning, and through giving people an entire ecosystem to tap into for information, guidance, and human connection, content marketing has formed a bridge that consumers want to walk across in order to connect with the brands they like.

There’s no going back.

But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

And (no surprises here), consumers like it.

Have a plan.

This may seem like a no-brainer, but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent.

Know what your company’s overall objective is for the content, know what the purpose of each kind of content will be and its value to readers. After researching your target audiences, you’ll have a clearer picture of what content to write, the tone of the content, and when and where it should be posted.

When distributing content, different platforms require different frequency of posting. Twitter, for instance, requires multiple posts a day while with Facebook, you can get away with once a day. Building an editorial content calendar will be an important part of this pre-content plan.

Know when and where to post.

You can write the best blog post of your life, but if it is posted on a site or social media platform your audience doesn’t use or at a time when most of your audience is offline, it will likely disappear into the noise and information of the Internet.

Your social media manager should know, for instance, that most of your company’s Facebook fans are online Friday afternoons from 2-4pm. If your company doesn’t have a dedicated social media manager or department, most website and social media analytics tools will have a feature where you can see the most and least popular times people visit your site and social media channels and where people are coming from to get your site.

Knowing your audience will also give you an idea as to what websites and industry/business blogs they regularly visit and what social media channels they utilize to engage with each other on.

Quality over Quantity.

It can be tempting to continuously pump out content. Your audience, however, doesn’t want more content, they want quality content that is interesting, valuable and informative.

Visitors to your site come because they trust you and believe you’ll answer their question or address their concerns. An abundance of low-quality content will only take up space and viewers won’t bother reading it.

Nobody doesn’t want their content not read. High-quality posts will get more attention, engagement, and shares which should be the goals of a solid content strategy.

 Mix up content.

There are many ways you can share content online. Text is the most popular and most expected form of content, but there are a lot of things you can do with images and video.

Video is becoming a popular content medium that companies are starting to utilize more. By having a variety of content, you increase your company’s chances of reaching more people in your diverse target audiences.


What type of content gives you the most traffic? Again, you can use an analytics program to determine which type and subject of content get the most attention.

Does your audience love “how-to” articles, inspirational stories, videos? Focus on producing content that is drawing the most eyeballs. Don’t forget to still vary the content.

Optimize your content.

As the previous point brought up, it would be amiss to not discuss using keywords to optimize your company’s content.

Content, like other aspects of internet marketing, is enhanced when it is correctly optimized for search engines. To make your content more effective, try to target one or two keywords in a piece of content.

For text content, this is easy to do. For images and videos, however, more work is involved. For posts with videos and images, use keywords in the title, headings, and topic introduction or summary. Keywords should also be inserted into the ALT tags, file names, and meta descriptions.

Make your headlines irresistible and helpful.

High-performing content starts with a high-powered, irresistible headline that makes people want to read more.

You may have read about formulas and tools to help you craft headlines proven to perform better. But what about your headline’s usefulness factor?

Does your headline accurately describe the content piece and let readers know what they’re in for if they keep reading? Or does your headline use sneaky click bait tactics to mislead readers?

Does your headline set up realistic expectations for the content? Or does it ultimately let your audience down?

Your content should build trust with the reader, but you can’t do that if you start with a headline that stretches the truth or neglects important information.

Use powerful wording to create irresistible headlines. Use formulas and tools to help you craft them, but don’t oversell your content or mislead people about the value it provides.

Include relevant, interesting images to illustrate your points.

The power of images in your content should be blatantly obvious, given that we’re a visually oriented society.

BuzzSumo analyzed over 1 million articles to see how many images were shared. Then it looked at the top shared ones to find telling trends.

Provide relevant images that add context and illustrate your points. This not only makes your content more interesting, but also increases the chances that your readers will remember it.

If your readers can’t figure out why they should care within the first paragraph or two, they won’t. They’ll bounce from the page.

After you get their attention, tell them the topic, why they should care, and the main point you’re proving or explaining in the content.

Create an clickable CTA.

 Of course, you can’t get readers to act unless you give them an opportunity. It should come in the form of a call to action – a link in your content that directs readers on what to do after they’re done reading.

a compelling, clickable CTA does a lot of work for a high-performing content piece. It’s the final push to get your readers to take that desirable action, so you need to make sure it counts.

Put all the puzzle pieces together.

High-performing content doesn’t have one or two standout factors. Instead, it has many pieces that each contribute to its success – shares, conversions, sign-ups, or some other desirable reader action.

Think of it this way:

The first part grabs readers, the second keeps them on the page, and the third nurtures them, warming them up for the desirable CTA.

You need each piece to inspire action and get results. Once you have all of them in place, your content should perform better than you ever dreamed.

22 Hidden Instagram Features that you might not know about!

22 Hidden Instagram Features that you might not know about!

Do you ever feel a little behind in your Instagram knowledge?

You can probably get around and do the basics just fine. However, when you look at everybody else around you, they seem way more advanced.

It’s nothing to be ashamed of. Social media platforms are always changing and can be difficult to navigate even for experienced users. Don’t let that discourage you, though. It’s never too late to learn and improve.

If you want to step up your Instagram game, here are 22 tips, tricks, hacks and features that will help take you to the next level.

Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from 2016. Compare that, for example, to 24% on Twitter.

Plus, folks don’t just use Instagram casually, as 38% of them use it several times each day.

But for those who have never used the platform before, or those who just want to take their usage to the next level, Instagram has some lesser-known tricks, settings, hacks, search options, and comment features you should know about. That’s why we set out to find them and list them all in one place. 

Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the e-commerce industry, or an individual who’s just looking to use Instagram in the best ways possible, here are tips and features here for you.

1. Create Rainbow Text in Stories

Creating multi-colored text in an Instagram Story isn’t a secret. Select the type tool, type all the characters out in your word or phrase, then select each letter one by one and change its color. However, making rainbow text is much easier than that.

To do it fast, type in the text, then highlight all of it. Next, use one thumb to press-and-hold on a color option close to the right of the left side until the gradient tool appears. Then, take your other thumb and press-and-hold on one of the end cursors of the selected text. Slowly slide both thumbs away to make individual characters change colors automatically.


2. Prevent Users from Knowing When You’re Online

When a user looks at their Direct messages or the “Send To” screen when sharing a story, they see a list of users, some of which have an “Active now” status or the time they were last active on Instagram. When currently active, there will also be a green dot to help make those users stand out.

If you don’t want others knowing when you’re using Instagram, tap the three-lined menu on your profile, then “Settings.” On Android, tap “Activity Status” under Privacy and Security. For iOS, select “Privacy and Security,” then “Activity Status.” Toggle it off to finish up. Doing this will also prevent you from seeing when other users are using Instagram, so keep that in mind.

3. Create Solid Color Backgrounds in Stories

Instagram’s “Type” option in Stories lets you write text over colorful gradient backgrounds, but there are zero options for solid color backgrounds. However, there’s a way around its limitation.

Upload any photo or video to the Story Editor, open the drawing tools, and select the market. Then, select a color from either the color picker tool or the color options that appear at the bottom. Once color is selected, press down on the picture or video for a few seconds, and the screen will fill with whatever color you chose.

4. Create Translucent Colored Overlays in Stories

You can also make a semi-transparent overlay over any image or video in your story by doing almost the exact same thing as the solid color background tip above.

In the drawing tools, choose the highlighter tool, then select a color from either the color picker tool or the color options that appear at the bottom. Once color is selected, press down on the picture or video for a few seconds, and the screen will show the color over top the media at about 75% opacity.

5. Share Your Archived Stories

Unless you disable this feature, all of the content from your Instagram Stories are saved into an archive on your account. If you want to access and re-share these photos and videos, you can easily do so.
Open your profile, then tap on the archive icon (the reverse-clock button), then make sure “Stories Archie” or “Stories” is selected on Android or iOS, respectively. Here you can watch your archived Stories, download them to your device, share them again, or use them to create Highlights.

6. Remove old posts from your profile without deleting them

This is possible thanks to Instagram’s archive feature.

How to do it:

  1. Tap the three dots at the top of the post you want to remove.
  2. Select Archive.
  3. Tap the Archive icon in the top right corner of your profile to review all archived posts.
  4. If you want to restore content to your public profile, simply tap Show on Profile at any time and it’ll show up in its original spot.

7. Organize Saved Posts in Collections

  1. If you’ve ever wanted to group your favorite posts by a theme, then you should try making a collection.
  2. First, to save other people’s images and put them in your collections, just tap the bookmark symbol under their post.
  3. Now go to your profile. Above your photos should be a row of icons.
  4. Tap the bookmark button on the far right.
  5. Choose the Collections tab and tap the + icon at the top to create a new collection. After naming the collection, hit Next and select any saved images you want to be added to the collection. Hit Next one more time when you are finished.

8. Receive Notifications when others make New Posts

There are plenty of reasons to follow somebody on Instagram. The account you follow could be somebody who followed you first, a potential follower with shared interests, an important influencer or a rival brand you want to keep an eye on.
To get notified whenever an account makes a new post, simply go to their profile and tap on the gear icon (or 3 dots if you’re on Android) at the top of the page. This will give you a list of options. Select Turn On Notifications, and you’re done.
You can also access this feature from any post made by the account you want to follow. The same gear/3 dots should appear across from the account’s name at the top.

9. Edit Photos without posting them

Sometimes you don’t want to upload a photo yet, but still, want to have it edited in advance. You might also want to be able to post it across multiple social media platforms in addition to Instagram.
There’s an easy way to use Instagram as a standalone photo editor. Before doing anything else, you should turn on the Save Original Photos option. This is located on your settings page, which you can access through your profile by clicking on the gear/3 dots.
Following that, you need to enable airplane mode on your phone. Then proceed to create a new post and edit your photo. Airplane mode will disrupt the upload and cause an error after you hit Share. However, it will still save to the photo gallery on your phone.
Now you can publish it whenever you feel like.

10. Hide extra Hashtags

If you want your content to get discovered on Instagram, you’re going to need to use hashtags. But too many hashtags can make your captions look like a busy mess.
There are a few ways that you can avoid unnecessary clutter.
One thing that you can do is use line breaks. Any text after 3 lines is hidden, and only viewable if somebody selects the More option.
Another option is to leave hashtags out of your captions entirely. Instead, you can put them in a comment to your post.

11. Set up 2-Factor Authentication

You can never be too cautious when it comes to digital security. There’s always the threat that your account can be compromised by hackers trying to get around the system.
If you ever want to add an extra layer of protection, you can enable 2-factor authentication.
Tap the gear icon/3 dots on the top of your page to go to your Options page. Under Account, you should find Two-factor Authentication. Clicking on it will bring you to a page with a toggle labeled Require Security Code. Turning it on will bring up a text prompt telling you that Instagram will text your phone a security code every time you log on.
If your Instagram isn’t already connected to a phone number, you will be asked to provide one.

12. Clean up your Search History

There’s no shame in wanting to wipe away your history. Some of us aren’t comfortable with our searches being saved permanently. Thankfully Instagram gives us the option to clear it.
Click the Options icon on your profile and scroll down to Clear Search History. After tapping it, confirm that you are certain you want it erased. Now you have nothing to worry about!

13. Hide unwanted Tagged Photos

Being tagged in other users’ photos can be a great way to spread brand awareness. However, this isn’t always a positive thing. Occasionally you’ll find yourself tagged in content that you don’t want to be associated with.
Don’t fret over it. You can hide these photos so that others can’t see them.
If you want to hide all tagged photos, go to your profile. Below your bio is a row of icons. Click on the one that looks like a person on a box, to the left of the bookmark icon. This will bring you to your Photos of You section.
Tap the settings icon in the upper right corner. You will be given the option to Hide Photos. This won’t remove the posts from the website, but it will keep them from appearing on your profile.
If you still want tagged photos to show up on your profile, you can set it up so you approve each post individually. Go to the Photos of You section, click the settings icon and then choose Tagging Options. There you can select Add Manually.

14. View the activity of people you follow

Want to keep tabs on somebody and see what they’ve been doing?

Tap the heart icon at the bottom of your home page and you’ll be brought to your activity tab. Then switch it from You to Following at the top. There you will see the activity of everybody that you follow.

15. Embed Instagram Posts on WordPress

If you have a website that uses WordPress, you can embed Instagram posts in your pages.
Open up the post in a browser window on your computer. There should be 3 dots in the lower right corner of the post. Click on this to bring up a set of options and choose Embed. There will be a button to press labeled Copy Embed Code, and also a check-mark box if you want to include captions.
After that, all you need to do is paste the code directly into the desired WordPress post.

16. Share a Story to your Main Feed

Feeling particularly proud of a Story? Why not post it to your main profile too, so everybody can check it out?

Open the story and click on the 3 dots in the lower right corner. Select the Share as Post option. You’ll then be able to edit, caption and publish it like you would any regular post.

17. Add special Fonts to your Bio

Here’s an Instagram bio hack that can truly make your profile stand out. You can already add emojis to the bio beneath your profile photo, but your keyboard limits your creativity right there.
Using a couple of basic third-party websites, you can copy over some more special fonts not often found in the Instagram community. Here’s how.

Add a new font to your Instagram bio via your mobile device using a website like LingoJam. Open the site on your phone, type your desired bio text in the lefthand text box, and you’ll see the same bio text in different typefaces appear on the right.

Carry your chosen font over to your Instagram bio by tapping it and selecting “Copy.” Then, open your Instagram app, navigate to your profile, select “Edit Profile,” tap the “Bio” section and paste your chosen font into the empty field.

18. Add Special Characters to your Bio

Not only can you customize your bio with a special font, but you can also add atypical characters that distinguish you or your brand — but that you wouldn’t find on your smartphone’s normal keyboard. These include §, †, or even ™ if your Instagram name features a trademarked product name.

Using your mobile device, install a free mobile app like Character Pad, which catalogs nearly every character and symbol you might need but won’t find in the 26-letter English alphabet. 

Open the app and find the character you want to add to your Instagram bio. In Character Pad, you’ll simply double-tap the picture of your chosen symbol to paste it into a text box, as shown below. Then, copy this character to your phone’s clipboard.

Once you have your symbol copied to your clipboard, open Instagram, navigate to your bio, and tap “Edit Profile.”

Hold down your finger on the field of your bio you want to insert your special character until “Paste” appears as an option. Tap “Paste” and you’ll be all set.

19. Optimize your Instagram bio to appear in the Explore Tab

Your friends, family, and coworkers might be your first group of Instagram followers, but growing your audience takes more than the people who already know you. One key way to do this is to get your profile to appear in Instagram’s Explore page.

The Explore page, accessible using the magnifying glass icon shown above, is a browsing page that sorts the entire Instagram community by topic and keyword. These include “Fitness,” “Style,” “Science,” and more. 
Hashtagging your posts with these words can expose your content to the people browsing these topics, but you can also use them in your Instagram name and bio to promote your profile. If Jane Doe is a marketing consultant, for example, she might want to make her Instagram name “Jane Doe Marketing,” rather than simply “Jane Doe.” Then, in her bio, she can include all of her specialties, such as “SEO,” “blogging,” “email marketing,” etc.

20. Look through pictures without accidentally liking them

It’s pretty easy to learn how to like something on Instagram — so easy, in fact, that people do it accidentally: It’s just a quick double tap of the photo once you’ve entered its full view.
The thing is, it’s so easy to do quickly by mistake. So, here’s a quick Instagram cheat for you: To look through someone’s photos without “double-tap paranoia,” scroll through Instagram feeds with your phone set to airplane mode. Without internet access, you won’t be able to Like a photo, even if you accidentally double-tap it.
The pictures won’t load in the first place if you start on airplane mode, though. You’ll have to go to the feed first to load the posts, then turn on airplane mode, then start scrolling. When you reach the end of the first rows of posts and want to load more, simply turn airplane mode off, let more load, and then turn it on again. Cumbersome? Maybe a little, but it could be worth the paranoia mitigation.

21. Browse Posts near your Current Location

One fun thing you can do on Instagram is to browse photos and videos from a specific location, or taken near your current location. I like to do that when I’m planning a trip somewhere, or want to check out a new restaurant and scroll through the pictures taken there.
Tap the magnifying glass icon at the bottom of your home screen, which will bring you to the general search page. When you click into the search bar at the top, four tabs will appear. Choose “Places,”. Tap the search bar, and select “Near Current Location.”

22. Pin your Instagram post to Pinterest

Instagram doesn’t have a natural integration with many social networks (except Facebook, its parent company) for publishing Instagram posts to other social accounts.
But with respect to Pinterest, image-loving platforms stick together. Here’s a backdoor way to Pin your latest Instagram Story to Pinterest:
On the Instagram mobile app, tap a post to view it in full, then tap the three dots to the top-right of the image. Select “Copy Share URL” to attach the picture’s link to your clipboard.

Open the Pinterest mobile app — or download it; you’ll need it for this step — and navigate to your profile page. If you have the latest version of Pinterest downloaded, it might ask you as soon as you open the app if you’d like to produce the image from your clipboard.
If not, select the “+” icon to the top right to add a new pin, and you’ll see a menu of options where you can add your “Copied Link” to a new Pin or board on your profile.

I might be biased, but Instagram is one of the most fun (and visually appealing) social apps around. And now, with these tricks, you can use it to an even fuller extent.
Plus, many of these features can help to enhance your brand’s presence on Instagram. Now, you know how to use the app more efficiently, to make sure you’re only tagged in photos you want to appear on your profile and have even more ways to engage with the people by whom you’d like to be discovered. Also, do let us know in the comment section if we have missed some trick that you know about. 😉

How can you use the internet for your business ?

How can you use the internet for your business ?

It is very difficult to imagine how any business could operate during this time without the use of the internet. The development of the internet has significantly altered the day to day operations of a business; including how they communicate with each other and their audience. Information can be easily transmitted to any destination in a matter of seconds.

The internet has become an essential tool for marketing and advertising. A business can present itself to customers with the use of a website or online advertisements. Many businesses now use the internet as a means of making customers aware of their current promotions. This can be very beneficial to businesses that are targeting a younger audience.

Importance of internet in the business world

You can understand the importance of the internet in business by the inventions of Digital Marketing, Internet banking, and e-commerce business models. The Internet is providing great benefits for business communication. The Internet is the easiest way for a business to connect with customer and clients.

  • The Internet gives more marketing options, benefits and platform for business than traditional methods.
  • Business owners can find tools for market research and data mining.
  • Application for business planning and product development.
  • Clients for products and services around the world.
  • Tools to track business performance and growth.
  • Cloud storage tool to store business data and information.
  • Text, audio, and video conferencing tools for instant business communication.
  • Business automation applications to reduce human presence.
  • Online accounting and bookkeeping software and apps.
  • Social media networks to build relationships with important people and for character development.
  • Payment gateway and online payment system to accept and send money etc. by the use of the internet.
  • Customer support tools that are useful to build healthy relationships and improve brand awareness.

So, you can see from all of this is that

We live in a digital age when information is at our fingertips. Businesses worldwide are taking full advantage of this trend. Digital technologies such as social media, VoIP communication, artificial intelligence, and e-commerce allow companies to reach a global audience and improve the customer experience.

Internet helps businesses to grow, achieve goals and become successful in this competitive market. Marketing is important in business and in this case, the internet is the first and most important marketing tool business owners are looking for. The Internet provides great benefits for entrepreneurs to create a business infrastructure based on customer’s data and information.

Business success is impossible without the internet in this modern era. The Internet transformed education, communication, and methods of receiving and giving data.

A 21st Century entrepreneur understands the benefits of using the internet for business development and conducting daily business operations.  He or She knows the importance of the internet in business, internet marketing, and customer data management. Following are the benefits business owners can get by executing internet application in business:

Internet marketing and advertising is the most accessed part of the internet by Businesses

Online promotion is a necessity for almost any business these days because the Internet plays an important role to advertise & market products and services around the world to get more customers. The Internet is important to communicate with customers about products and services. Business can reach a wider audience and geographical locations by the use of Google AdWords, Facebook ads, content marketing, YouTube video ads, etc.

Google, Facebook, and YouTube, such kind of business are surviving because of the revenue they are generating by providing internet advertising services for business. Business owners can get benefits by implementing paid and free internet marketing tools in their business to reach customers globally.

There are various top quality advertisement platforms on the internet that help in getting a loyal customer, build trust, and increase workplace productivity. Automation of repetitive marketing tasks and campaign tracking tools are really beneficial for the business to utilize.

Search Engine Optimization, content marketing, email marketing, search engine marketing, social media marketing, etc. are top quality marketing methods that provide great ROI, speed for cash flow and customers.

Internet is an essential tool for business to do product survey and testing

Business research is really important to get data related to target customers, trends in market, interest, and information about the competition. Internet helps a business to obtain data and analyses the information to create better and effective products, marketing plan before investing money in product development. Internet helps businesses to test and collect the data behind the idea of product and services.

For eCommerce or services business website, entrepreneurs can use best website analytics tools such as Google Analytics, Crazy Egg, and, etc.  Business analysis on the internet helps to take the best product development and marketing decision.

Internet platforms helping business to sell products and services online

Selling online is the biggest benefits of the Internet for big and small businesses. Selling online is less costly with a high level of value marketing. The cost of setting up an online shop or eCommerce website is less expensive than a physical store. Internet helps business and eCommerce website to automate selling and transactions process.

The cost of maintaining and starting eCommerce store and selling online not only helps to sell but also business owners can track their best marketing and advertising efforts and channels. This will not only help to sell more but it also helps to sell the right product to target customers based on interest. Biggest examples of successful eCommerce utilization are,, Flipkart, Paytm, etc. which are generating high revenues and profits at less cost.

Internet building business and customer relationships

Relationship with customers is really important for business success. Internet helps a business to connect with customer’s communication channels and build a strong network. Communication and interaction with customers are vital to any business. The internet has ensured that this can be easily achieved. Communication by Internet platforms helps a business to get new customers and retain existing customers. The right product for the right customers is not possible without communicating with clients or customers about the product and their problems. The website, Social Media Marketing, Administrative Support, Technical Support are few examples which are used by almost all the businesses today. 24/7 customer support on social media increasing the brand values is another example of effective business communication and relationship building programs. A customer wants quick information regarding their problems. So, it’s really important for businesses to improve how they track customer problems and provide solutions that build trust and an honest relationship with clients. Social Media, blog, forums are the tools which businesses can use to communicate effectively with customers. Communication and network building also help to implement innovative, creative and valuable marketing and advertising plans for the business.

You can use your website and social media pages to connect with prospects and market your products to those who are most likely to buy. With pay-per-click advertising, you can reach the right people at the right time and adapt your campaigns to the needs of your target audience.


Creating the right image is very important to any business wishing to be a success. By having an effective website one can create the perfect web existence. Many businesses now also use social networking as a means of making themselves known to their target audience.

DIGITAL MARKETING- Organic and Inorganic

DIGITAL MARKETING- Organic and Inorganic

Digital marketing encompasses all marketing efforts that use an electronic device and the internet. Businesses leverage digital channels such as search engines, social media, email, and their website to connect with current and prospective customers.

In other words, digital marketing is any form of marketing that exists online.

Digital Marketing has two branches: Organic and Inorganic, i.e., unpaid and paid.


Organic marketing is the natural attraction and conversion of interested and motivated people into new customers. It aims to bring in new customers by being in the right spaces rather than paying for advertising. 

Essentially the goal of organic marketing is to create high-visibility and high-quality online content. This content then will be found by people searching for the goods and services your company offers.

The value of this that it is natural. In this day and age, we have become incredibly immune to advertising. People see it everywhere. We have been trained to unconsciously identify and ignore advertising. However, organic marketing provides value-first content to people who want to consume it. When people are searching or browsing for information about your products and services you want to be there to provide exceptional content.

When it comes to digital marketing, natural isn’t exactly better, but it’s still pretty great. When you come by something interesting organically – for example, a new restaurant recommended by a friend – you tend to feel pretty favorable toward it.

With that said, implementing an organic marketing strategy won’t boost your traffic overnight. In fact, in can take months or years to see the kind of performance you’re looking for.

Once you’ve got that performance, however, you’ve got it for life. Effective organic marketing creates permanent traffic sources to your website. These sources can be pages and blog posts discoverable through search, unpaid guest posts on industry blogs, social media updates linking back to your website and more.

I can’t emphasize enough that organic growth takes time, especially if your business is new. A fresh blog post won’t have much weight behind it, but over time, your content pieces will build upon each other.


Inorganic Marketing is a concept where marketers use paid mediums to promote products. Paid tools, links, paid marketing and promotional activities are considered Inorganic marketing. In Inorganic marketing, traffic is attracted by the use of social media, affiliate marketing, and paid advertising. With this, it is clear that inorganic traffic is generated using the paid promotions and is directed towards attracting a particular audience and customer.

This is the best way to gain the customers’ attention for the first time and gather huge online targeted traffic. The targeted audience is those who are likely to react to your post and in turn likely to generate sales for you.


With the above evaluation of both Organic and Inorganic marketing, it is clear that Organic Marketing is not a quick fix to establish your brand and grow across the globe but it is also worth noting that never rely solely on the paid marketing strategies. There has to be a balanced combination of Organic & Inorganic Digital Marketing in order to achieve your goals.

Everything you need to know about Pinterest!

Everything you need to know about Pinterest!





Pinterest is an online pinboard app used for collecting visual pieces of multimedia. Users can interact with each other through liking, commenting, and ‘repinning’ each other’s stuff. Pinterest has become a highly visual medium that gives businesses a chance to engage customers with compelling images and attractive infographics that promote deals and new products.

The best part about Pinterest is that it is free to use and very versatile. It has emerged as an awesome tool for finding and organizing things to save them for later.

Now, I have used enough words like ‘pin’board and re’pin’ning, so what does the pin in ‘Pin’terest actually refers to?


A pin is nothing but a visual bookmark. So, Pinterest is a great app for “visual bookmarking”.

It was co-founded by Ben Silberman, Paul Sciarra and Evan Sharp who are relatively unknown mostly because of their press-shy nature. According to them, Pinterest is a visual discovery platform and NOT a social network.





Pinterest offers a strong path to help you build your blog. You can use Pinterest to find content for your blog, grow your audience and increase your website traffic (Every traffic is not bad!).

You believe it or not, Pinterest has over 200 million active monthly users, performing 2 billion searches per month. Just have a look at these astounding facts that will make you believe there’s much more power behind using Pinterest than you think to drive traffic to your blog:

  • A pin is 100 times more shareable than your average tweet.
  • Each pin can get you up to 2 page visits and 6 page views.
  • E-commerce sites are too benefitted from pinning as each pin can generate 78 cents.
  • The life of a pin is one whole week while it is 24 minutes for Twitter and 90 minutes for Facebook.





  • It should be 600×900 or longer.
  • It’s better if it is of professional quality.
  • It must be easy to read even on mobiles.
  • It should feature a text overlay which gives Pinners an idea of what the source article will give them.
  • It’s better if it includes lifestyle images because it allows the person to see themselves in your Pin.
  • It should be subtly branded with a small logo or website’s URL.
  • It is generally warm in tone, moderately bright, and do not feature faces.



I hope this article was helpful. Let us know what do you feel in the comments section.