All you need to know about Content Marketing!

All you need to know about Content Marketing!

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted online audience.

Now how do you define great content?

After all, that’s the point of content creation for us, the marketers.

You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.

If you’re looking to bring more eyeballs to your website and, subsequently, more sales through effective content marketing, continue reading.

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies.

Your customers don’t care about you, your products, your services… they care about themselves, their wants and their needs.  Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Software companies have become tech teachers with how-to videos and eBooks. Even the financial industry has come up with apps, online knowledge centers, and other tools to help both individuals and business customers better meet their financial goals and to do it with a level of transparency and convenience that was unheard of 15 years ago.

CONTENT MARKETING IS TOO VALUABLE FOR BOTH CONSUMERS AND BRANDS TO EVER GO AWAY

The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.

Through offering value and meaning, and through giving people an entire ecosystem to tap into for information, guidance, and human connection, content marketing has formed a bridge that consumers want to walk across in order to connect with the brands they like.

There’s no going back.

But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

And (no surprises here), consumers like it.

Have a plan.

This may seem like a no-brainer, but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent.

Know what your company’s overall objective is for the content, know what the purpose of each kind of content will be and its value to readers. After researching your target audiences, you’ll have a clearer picture of what content to write, the tone of the content, and when and where it should be posted.

When distributing content, different platforms require different frequency of posting. Twitter, for instance, requires multiple posts a day while with Facebook, you can get away with once a day. Building an editorial content calendar will be an important part of this pre-content plan.

Know when and where to post.

You can write the best blog post of your life, but if it is posted on a site or social media platform your audience doesn’t use or at a time when most of your audience is offline, it will likely disappear into the noise and information of the Internet.

Your social media manager should know, for instance, that most of your company’s Facebook fans are online Friday afternoons from 2-4pm. If your company doesn’t have a dedicated social media manager or department, most website and social media analytics tools will have a feature where you can see the most and least popular times people visit your site and social media channels and where people are coming from to get your site.

Knowing your audience will also give you an idea as to what websites and industry/business blogs they regularly visit and what social media channels they utilize to engage with each other on.

Quality over Quantity.

It can be tempting to continuously pump out content. Your audience, however, doesn’t want more content, they want quality content that is interesting, valuable and informative.

Visitors to your site come because they trust you and believe you’ll answer their question or address their concerns. An abundance of low-quality content will only take up space and viewers won’t bother reading it.

Nobody doesn’t want their content not read. High-quality posts will get more attention, engagement, and shares which should be the goals of a solid content strategy.

 Mix up content.

There are many ways you can share content online. Text is the most popular and most expected form of content, but there are a lot of things you can do with images and video.

Video is becoming a popular content medium that companies are starting to utilize more. By having a variety of content, you increase your company’s chances of reaching more people in your diverse target audiences.

Experiment.

What type of content gives you the most traffic? Again, you can use an analytics program to determine which type and subject of content get the most attention.

Does your audience love “how-to” articles, inspirational stories, videos? Focus on producing content that is drawing the most eyeballs. Don’t forget to still vary the content.

Optimize your content.

As the previous point brought up, it would be amiss to not discuss using keywords to optimize your company’s content.

Content, like other aspects of internet marketing, is enhanced when it is correctly optimized for search engines. To make your content more effective, try to target one or two keywords in a piece of content.

For text content, this is easy to do. For images and videos, however, more work is involved. For posts with videos and images, use keywords in the title, headings, and topic introduction or summary. Keywords should also be inserted into the ALT tags, file names, and meta descriptions.

Make your headlines irresistible and helpful.

High-performing content starts with a high-powered, irresistible headline that makes people want to read more.

You may have read about formulas and tools to help you craft headlines proven to perform better. But what about your headline’s usefulness factor?

Does your headline accurately describe the content piece and let readers know what they’re in for if they keep reading? Or does your headline use sneaky click bait tactics to mislead readers?

Does your headline set up realistic expectations for the content? Or does it ultimately let your audience down?

Your content should build trust with the reader, but you can’t do that if you start with a headline that stretches the truth or neglects important information.

Use powerful wording to create irresistible headlines. Use formulas and tools to help you craft them, but don’t oversell your content or mislead people about the value it provides.

Include relevant, interesting images to illustrate your points.

The power of images in your content should be blatantly obvious, given that we’re a visually oriented society.

BuzzSumo analyzed over 1 million articles to see how many images were shared. Then it looked at the top shared ones to find telling trends.

Provide relevant images that add context and illustrate your points. This not only makes your content more interesting, but also increases the chances that your readers will remember it.

If your readers can’t figure out why they should care within the first paragraph or two, they won’t. They’ll bounce from the page.

After you get their attention, tell them the topic, why they should care, and the main point you’re proving or explaining in the content.

Create an clickable CTA.

 Of course, you can’t get readers to act unless you give them an opportunity. It should come in the form of a call to action – a link in your content that directs readers on what to do after they’re done reading.

a compelling, clickable CTA does a lot of work for a high-performing content piece. It’s the final push to get your readers to take that desirable action, so you need to make sure it counts.

Put all the puzzle pieces together.

High-performing content doesn’t have one or two standout factors. Instead, it has many pieces that each contribute to its success – shares, conversions, sign-ups, or some other desirable reader action.

Think of it this way:

The first part grabs readers, the second keeps them on the page, and the third nurtures them, warming them up for the desirable CTA.

You need each piece to inspire action and get results. Once you have all of them in place, your content should perform better than you ever dreamed.

How can you use the internet for your business ?

How can you use the internet for your business ?

It is very difficult to imagine how any business could operate during this time without the use of the internet. The development of the internet has significantly altered the day to day operations of a business; including how they communicate with each other and their audience. Information can be easily transmitted to any destination in a matter of seconds.

The internet has become an essential tool for marketing and advertising. A business can present itself to customers with the use of a website or online advertisements. Many businesses now use the internet as a means of making customers aware of their current promotions. This can be very beneficial to businesses that are targeting a younger audience.

Importance of internet in the business world

You can understand the importance of the internet in business by the inventions of Digital Marketing, Internet banking, and e-commerce business models. The Internet is providing great benefits for business communication. The Internet is the easiest way for a business to connect with customer and clients.

  • The Internet gives more marketing options, benefits and platform for business than traditional methods.
  • Business owners can find tools for market research and data mining.
  • Application for business planning and product development.
  • Clients for products and services around the world.
  • Tools to track business performance and growth.
  • Cloud storage tool to store business data and information.
  • Text, audio, and video conferencing tools for instant business communication.
  • Business automation applications to reduce human presence.
  • Online accounting and bookkeeping software and apps.
  • Social media networks to build relationships with important people and for character development.
  • Payment gateway and online payment system to accept and send money etc. by the use of the internet.
  • Customer support tools that are useful to build healthy relationships and improve brand awareness.

So, you can see from all of this is that

We live in a digital age when information is at our fingertips. Businesses worldwide are taking full advantage of this trend. Digital technologies such as social media, VoIP communication, artificial intelligence, and e-commerce allow companies to reach a global audience and improve the customer experience.

Internet helps businesses to grow, achieve goals and become successful in this competitive market. Marketing is important in business and in this case, the internet is the first and most important marketing tool business owners are looking for. The Internet provides great benefits for entrepreneurs to create a business infrastructure based on customer’s data and information.

Business success is impossible without the internet in this modern era. The Internet transformed education, communication, and methods of receiving and giving data.

A 21st Century entrepreneur understands the benefits of using the internet for business development and conducting daily business operations.  He or She knows the importance of the internet in business, internet marketing, and customer data management. Following are the benefits business owners can get by executing internet application in business:

Internet marketing and advertising is the most accessed part of the internet by Businesses

Online promotion is a necessity for almost any business these days because the Internet plays an important role to advertise & market products and services around the world to get more customers. The Internet is important to communicate with customers about products and services. Business can reach a wider audience and geographical locations by the use of Google AdWords, Facebook ads, content marketing, YouTube video ads, etc.


Google, Facebook, and YouTube, such kind of business are surviving because of the revenue they are generating by providing internet advertising services for business. Business owners can get benefits by implementing paid and free internet marketing tools in their business to reach customers globally.

There are various top quality advertisement platforms on the internet that help in getting a loyal customer, build trust, and increase workplace productivity. Automation of repetitive marketing tasks and campaign tracking tools are really beneficial for the business to utilize.

Search Engine Optimization, content marketing, email marketing, search engine marketing, social media marketing, etc. are top quality marketing methods that provide great ROI, speed for cash flow and customers.

Internet is an essential tool for business to do product survey and testing

Business research is really important to get data related to target customers, trends in market, interest, and information about the competition. Internet helps a business to obtain data and analyses the information to create better and effective products, marketing plan before investing money in product development. Internet helps businesses to test and collect the data behind the idea of product and services.

For eCommerce or services business website, entrepreneurs can use best website analytics tools such as Google Analytics, Crazy Egg, and Kissinsights.com, etc.  Business analysis on the internet helps to take the best product development and marketing decision.

Internet platforms helping business to sell products and services online

Selling online is the biggest benefits of the Internet for big and small businesses. Selling online is less costly with a high level of value marketing. The cost of setting up an online shop or eCommerce website is less expensive than a physical store. Internet helps business and eCommerce website to automate selling and transactions process.


The cost of maintaining and starting eCommerce store and selling online not only helps to sell but also business owners can track their best marketing and advertising efforts and channels. This will not only help to sell more but it also helps to sell the right product to target customers based on interest. Biggest examples of successful eCommerce utilization are Amazon.com, Alibaba.com, Flipkart, Paytm, etc. which are generating high revenues and profits at less cost.

Internet building business and customer relationships

Relationship with customers is really important for business success. Internet helps a business to connect with customer’s communication channels and build a strong network. Communication and interaction with customers are vital to any business. The internet has ensured that this can be easily achieved. Communication by Internet platforms helps a business to get new customers and retain existing customers. The right product for the right customers is not possible without communicating with clients or customers about the product and their problems. The website, Social Media Marketing, Administrative Support, Technical Support are few examples which are used by almost all the businesses today. 24/7 customer support on social media increasing the brand values is another example of effective business communication and relationship building programs. A customer wants quick information regarding their problems. So, it’s really important for businesses to improve how they track customer problems and provide solutions that build trust and an honest relationship with clients. Social Media, blog, forums are the tools which businesses can use to communicate effectively with customers. Communication and network building also help to implement innovative, creative and valuable marketing and advertising plans for the business.

You can use your website and social media pages to connect with prospects and market your products to those who are most likely to buy. With pay-per-click advertising, you can reach the right people at the right time and adapt your campaigns to the needs of your target audience.

Image

Creating the right image is very important to any business wishing to be a success. By having an effective website one can create the perfect web existence. Many businesses now also use social networking as a means of making themselves known to their target audience.

DIGITAL MARKETING- Organic and Inorganic

DIGITAL MARKETING- Organic and Inorganic

Digital marketing encompasses all marketing efforts that use an electronic device and the internet. Businesses leverage digital channels such as search engines, social media, email, and their website to connect with current and prospective customers.

In other words, digital marketing is any form of marketing that exists online.

Digital Marketing has two branches: Organic and Inorganic, i.e., unpaid and paid.

WHAT IS ORGANIC DIGITAL MARKETING?

Organic marketing is the natural attraction and conversion of interested and motivated people into new customers. It aims to bring in new customers by being in the right spaces rather than paying for advertising. 

Essentially the goal of organic marketing is to create high-visibility and high-quality online content. This content then will be found by people searching for the goods and services your company offers.

The value of this that it is natural. In this day and age, we have become incredibly immune to advertising. People see it everywhere. We have been trained to unconsciously identify and ignore advertising. However, organic marketing provides value-first content to people who want to consume it. When people are searching or browsing for information about your products and services you want to be there to provide exceptional content.

When it comes to digital marketing, natural isn’t exactly better, but it’s still pretty great. When you come by something interesting organically – for example, a new restaurant recommended by a friend – you tend to feel pretty favorable toward it.

With that said, implementing an organic marketing strategy won’t boost your traffic overnight. In fact, in can take months or years to see the kind of performance you’re looking for.

Once you’ve got that performance, however, you’ve got it for life. Effective organic marketing creates permanent traffic sources to your website. These sources can be pages and blog posts discoverable through search, unpaid guest posts on industry blogs, social media updates linking back to your website and more.

I can’t emphasize enough that organic growth takes time, especially if your business is new. A fresh blog post won’t have much weight behind it, but over time, your content pieces will build upon each other.

WHAT IS INORGANIC DIGITAL MARKETING?

Inorganic Marketing is a concept where marketers use paid mediums to promote products. Paid tools, links, paid marketing and promotional activities are considered Inorganic marketing. In Inorganic marketing, traffic is attracted by the use of social media, affiliate marketing, and paid advertising. With this, it is clear that inorganic traffic is generated using the paid promotions and is directed towards attracting a particular audience and customer.

This is the best way to gain the customers’ attention for the first time and gather huge online targeted traffic. The targeted audience is those who are likely to react to your post and in turn likely to generate sales for you.

CONCLUSION

With the above evaluation of both Organic and Inorganic marketing, it is clear that Organic Marketing is not a quick fix to establish your brand and grow across the globe but it is also worth noting that never rely solely on the paid marketing strategies. There has to be a balanced combination of Organic & Inorganic Digital Marketing in order to achieve your goals.

5 Interesting Facts about Creativity.

5 Interesting Facts about Creativity.

  1. 72% OF PEOPLE HAVE CREATIVE INSIGHTS IN THE SHOWER.

Scott Barry Kaufman, a cognitive scientist and coauthor of “Wired to Create” described a study he did showing that 72% of people get creative ideas in the shower. According to Kaufman, creativity lies in that space between the inner and outer worlds.

“You need to create that space in your life, and that’s often what happens when we go into the shower,” he said. “It’s one of those few moments when we’re not tied to our devices, so we have that extra space to find connections between ideas. “

Leo Widrich has explained the science of creativity on his Buffer blog. Our brains give us our best ideas when:

  • A lot of dopamine is released in our brains. Triggers like exercising, listening to music, and, yes, taking a warm shower, contribute to increased dopamine flow.
  • We’re relaxed. When we have a relaxed state of mind, we’re more likely to turn attention inwards, able to make insightful connections. Being drunk and sleepy are also great for creativity.
  • We’re distracted. Distraction gives our brains a break so our subconscious can work on a problem more creatively.

2. TRYING NEW THINGS MAKES YOU MORE CREATIVE

You lack motivation when you are not challenged or you are way too comfortable or you are not interested in what you are doing or you are just unhappy and that brings us to this next point. If we are really going to change our lives and the world we live in we have to be willing to feel uncomfortable.

When we try something new, such as learning a new skill, our brains and bodies are challenged. Once stagnant or underused neurotransmitters or muscles are put to use. New experiences trigger the release of dopamine, motivating us, which in turn leads to the creation of new neurons and new neural connections.

We can come up with more creative, new solutions to difficulties we face in our lives and the world as it helps overcoming fear. It open us to new ways of seeing and experiencing the world which can expand our awareness of new ideas and inspiration.

Thus to feed your creativity, you have to step out and try new things. So, shake things up!

3. TRAUMA HAS HIDDEN CREATIVE PROPERTIES.

Some of the most admirable creative minds in modern history have one thing in common: They experienced some kind of major loss or trauma that had an impact on their artistic endeavors. Psychologists call this phenomenon “post-traumatic growth.”

Our perspectives, priorities, and ways of thinking about things shift around profoundly after experiencing a great loss. Post-traumatic growth has been explored in hundreds of scientific studies, including a 2004 study in the Journal of Traumatic Stress showing that 70% of survivors experienced some kind of positive psychological change after a traumatic experience.

4. DAYDREAMING IS SURPRISINGLY GOOD FOR YOUR BRAIN.

Benefits of daydreaming includes enhanced memory, empathy, increased creativity and problem solving ability. Daydreaming is actually a measurable sign of creativity and intelligence.

It turns out your brain may just have too much capacity to stick to one thing at a time.

“People tend to think of mind wandering as something that’s bad,” explains study author Eric Schumacher, PhD, an associate professor of psychology at Georgia Tech. “You try to pay attention and you can’t.” 


If your brain has a large capacity for a lot of ideas, the researchers say, your mind will wander when it’s performing a task that’s simply not challenging enough.

5. SOME OF THE BEST IDEAS ARE WIDELY REJECTED BEFORE THEY’RE ACCEPTED.

Many successful inventions endured plenty of public ridicule before becoming wildly popular. And today we can’t live without them like light bulbs, coffee, airplanes and fighter jets, umbrellas, personal computers, taxis and the list can go on and on.

Well, you believe it or not but the discoveries like ‘The Earth is round’,  ‘Earth revolves around the sun’, ‘Diseases are spread by germs’, were so fiercely resisted in their time that some of the researchers even lost their life while proving the same.“I do not believe the introduction of motor-cars will ever affect the riding of horses”, Mr. Scott-Montague, MP, in the United Kingdom in 1903.

“I do not believe the introduction of motor-cars will ever affect the riding of horses”, Mr. Scott-Montague, MP, in the United Kingdom in 1903.

“Who the hell wants to hear actors talk?”, H.M. Warner (Warner Brothers) before rejecting a proposal for movies with sound in 1927.

“Who the hell wants to copy a document on plain paper???!!!” Rejection letter in 1940 to Chester Carlson, inventor of the XEROX machine. In fact, over 20 companies rejected his “useless” idea between 1939 and 1944. Today, the Rank Xerox Corporation has an annual revenue in the range of one billion dollars.

“There is no reason anyone would want a computer in their home.”  Ken Olsen (President, Chairman, and founder of Digital Equipment Corp) in 1977.