Digital marketing encompasses all marketing efforts that use an electronic device and the internet. Businesses leverage digital channels such as search engines, social media, email, and their website to connect with current and prospective customers.

In other words, digital marketing is any form of marketing that exists online.

Digital Marketing has two branches: Organic and Inorganic, i.e., unpaid and paid.


Organic marketing is the natural attraction and conversion of interested and motivated people into new customers. It aims to bring in new customers by being in the right spaces rather than paying for advertising. 

Essentially the goal of organic marketing is to create high-visibility and high-quality online content. This content then will be found by people searching for the goods and services your company offers.

The value of this that it is natural. In this day and age, we have become incredibly immune to advertising. People see it everywhere. We have been trained to unconsciously identify and ignore advertising. However, organic marketing provides value-first content to people who want to consume it. When people are searching or browsing for information about your products and services you want to be there to provide exceptional content.

When it comes to digital marketing, natural isn’t exactly better, but it’s still pretty great. When you come by something interesting organically – for example, a new restaurant recommended by a friend – you tend to feel pretty favorable toward it.

With that said, implementing an organic marketing strategy won’t boost your traffic overnight. In fact, in can take months or years to see the kind of performance you’re looking for.

Once you’ve got that performance, however, you’ve got it for life. Effective organic marketing creates permanent traffic sources to your website. These sources can be pages and blog posts discoverable through search, unpaid guest posts on industry blogs, social media updates linking back to your website and more.

I can’t emphasize enough that organic growth takes time, especially if your business is new. A fresh blog post won’t have much weight behind it, but over time, your content pieces will build upon each other.


Inorganic Marketing is a concept where marketers use paid mediums to promote products. Paid tools, links, paid marketing and promotional activities are considered Inorganic marketing. In Inorganic marketing, traffic is attracted by the use of social media, affiliate marketing, and paid advertising. With this, it is clear that inorganic traffic is generated using the paid promotions and is directed towards attracting a particular audience and customer.

This is the best way to gain the customers’ attention for the first time and gather huge online targeted traffic. The targeted audience is those who are likely to react to your post and in turn likely to generate sales for you.


With the above evaluation of both Organic and Inorganic marketing, it is clear that Organic Marketing is not a quick fix to establish your brand and grow across the globe but it is also worth noting that never rely solely on the paid marketing strategies. There has to be a balanced combination of Organic & Inorganic Digital Marketing in order to achieve your goals.